Content Marketing Manager

Локация: Бостон, США /

Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way.

Content Marketing Manager Mission

The Content Marketing Manager’s mission is to lead the content marketing function by creating a scalable global content strategy across multiple channels including website, blog, social media, video, and email communications. As a product led growth company, Smartcat uses a freemium model and you will play a critical role in developing educational content to drive interest in our product and help develop our global brand awareness. You’ll be responsible for creating a content strategy, delivery schedule and managing a team of copywriters. ​Your success will be measured by contributing to Smartcat’s fast quarter over quarter growth rate of 33% and ​individual KPI’s based on audience engagement and development of our free user funnel.

Your specific outcomes are:

  • Create a global content strategy and delivery calendar in 3 months.

  • Develop new forms of content and devise experiments with new types of content and formats that help attract, engage and drive users of our product in 12 months.

  • Continuously work with Product Managers to author content that drives awareness, consideration and differentiation.

  • Audit and update website content and SEO in 6 months.

  • Develop and upgrade customer success stories, case studies, white papers, marketing materials in 6 months.

  • Unify communications and develop standards for content creation, distribution, maintenance. Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice.

  • Manage a team of copywriters, editors, translators, and designers to produce high-quality localized content.

  • Own content analysis and measurement (using Google Analytics and other analytics tools) across the organization to help teams grow and improve performance. Build measurability into programs and gather insights to continuously improve programs that drive awareness and share of voice.

Requirements:

  • At least 3 years of experience in B2B SaaS marketing, customer success or product

  • Experience creating unique online content for user acquisition (blog, articles, case studies, video, story-telling)

  • Demonstrated results in partnering with Demand Generation teams

  • Have worked in an international company with solid understanding of how to localize content

  • Experience working in a highly dynamic startup environment, where you can make big things happen by turning thoughts into action

  • Experience interacting and working with remote teams

  • A data-driven approach. Ability to justify decisions using concrete metrics

  • Integrity and full commitment

  • Growth mindset

  • Readiness to work in a highly intense startup environment requiring extreme focus, a strong sense of ownership, and persistence to breakthrough

  • Openness to constructive feedback and the opinions and ideas of others

Why joining Smartcat might be your best move so far:

  • The ongoing rise of the content economy is causing a massive shift in the language industry. All today’s megatrends — big data, artificial intelligence, machine learning — are converging in it at lightning speed. Smartcat’s disruptive business model taps into this $50b industry with a market network where buyers and suppliers connect, collaborate, and leverage our free-to-use workflow SaaS. The next decade will be the era of market networks and reinventing the $10 trillion service economy, and we’re pioneering this global transformation in all things language-related. 

  • You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work, and millions of people exchange knowledge and ideas in the world.

  • While the language industry is big and fragmented enough to keep us busy building a billion-dollar company in the next few years, we are already seeing how the network naturally expands to adjacent language and content-related verticals, expanding our TAM and making our journey even more exciting.

  • We are a global team of 100+ enthusiastic people, with hubs in Boston, Amsterdam, Limassol, Moscow, and Hong Kong — and our users and partners are scattered all around the globe. We’re eager to succeed and transform the world of language services for the better. We grow aggressively while preserving our culture of empathy. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too.

  • Smartcat is backed by Matrix Partners, FJ Labs, and other top VC firms focusing on SaaS and marketplace startups (you might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp and Quora in their portfolios). This helps us innovate at a fast pace and learn from top professionals in other industries.

  • We are looking for someone who will become a part of the executive team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $1b in GMV. Our journey isn’t for the faint of heart. You need to be an extremely fast learner to bring value to our users and the industry as a whole. You need to see the big picture and execute strategies that significantly increase shareholder value over time. We need a sharp mind who can stay two steps ahead on the road with us. We’ve got lots of success to share if you’re ready for it.

If you are the person we’re looking for, please send your CV and cover letter to scott@smartcat.com

Know someone who might be interested? Please share.

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