Kasper Rasmussen

Kasper Rasmussen

Founder & CEO at Accutics

Qualifications

Founder and CEO of Accutics, a marketing data governance platform

Former Head of Business Reporting at momondo (KAYAK)

Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk

Expertise

Data governance

Marketing analytics

Campaign tracking

Data standardization

MarTech

Web analytics

Kasper specializes in campaign data governance. He previously worked with web analytics as a consultant at eCapacity for companies such as Sky UK, LEGO and Novo Nordisk. Later he was brought in as Head Business Reporting at KAYAK/Momondo, which has given him a unique understanding and the ability of bridging the gap between Marketing, Data Analysts and the business.

Experience

Founder & CEO at Accutics

Jul 2017 — Present · 9 yrs

Leads a platform for campaign data standardization, validation and governance, helping organizations build a trusted, AI-ready data foundation.

Head of Business Reporting at momondo

Jun 2016 to May 2017 · 11 mos

Bridged business and development, owning revenue tracking, ETL pipelines and marketing reporting.

Consultant - Web Analytics at eCapacity

May 2012 to May 2016 · 4 yrs

Developed and implemented web analytics systems for clients including Sky, Pandora and Novo Nordisk.

Project Position at Saxo Bank

Sep 2012 to Feb 2013 · 5 mos

Web Editor at Novo Nordisk A/S

Aug 2009 to Sep 2012 · 3 yrs 1 mo

Substitute teacher at Hørsholm Kommune

May 2008 to Jul 2008 · 2 mos

Qualifications

Founder and CEO of Accutics, a marketing data governance platform

Former Head of Business Reporting at momondo (KAYAK)

Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk

Expertise

Data governance

Marketing analytics

Campaign tracking

Data standardization

MarTech

Web analytics

Our Editorial Guidelines

Smartcat’s content goes through a rigorous editing and fact-checking process that includes reviews by insurance agents, data scientists, and multiple editors with years of experience in insurance and personal finance. We vet every article and report for: accuracy, educational value, objectivity, enjoyability.