Qualifications
Founder and CEO of Accutics, a marketing data governance platform
Former Head of Business Reporting at momondo (KAYAK)
Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk
Expertise
Data governance
Marketing analytics
Campaign tracking
Data standardization
MarTech
Web analytics
Kasper specializes in campaign data governance. He previously worked with web analytics as a consultant at eCapacity for companies such as Sky UK, LEGO and Novo Nordisk. Later he was brought in as Head Business Reporting at KAYAK/Momondo, which has given him a unique understanding and the ability of bridging the gap between Marketing, Data Analysts and the business.
Experience
Founder & CEO at Accutics
Jul 2017 — Present · 9 yrs 3 mos
Head of Business Reporting at momondo
Jun 2016 to May 2017 · 11 mos
Consultant - Web Analytics at eCapacity
May 2012 to May 2016 · 4 yrs
Project Position at Saxo Bank
Sep 2012 to Feb 2013 · 5 mos
Web Editor at Novo Nordisk A/S
Aug 2009 to Sep 2012 · 3 yrs 1 mo
Substitute teacher at Hørsholm Kommune
May 2008 to Jul 2008 · 2 mos
Founder and CEO of Accutics, a marketing data governance platform
Former Head of Business Reporting at momondo (KAYAK)
Former web analytics consultant at eCapacity for clients including Sky, LEGO and Novo Nordisk
Data governance
Marketing analytics
Campaign tracking
Data standardization
MarTech
Web analytics
Our Editorial Guidelines
Every Smartcat article is human-written and fact-checked by professional linguists, localization specialists, and experienced editors, with generative AI used for research only. We vet all content for accuracy, educational value, objectivity, and clarity.